Campaigns tracking in Thribee

From 7 January 2020, the date of Thribee's launching, onwards, Trovit and Mitula sites campaigns will require the following referrer: 

Mitula campaigns

Referral: The referrer changes from “Mitula” to “Thribee”. 

Utm source: The referrer changes from “Mitula” to “Lifull-Connect”. 

The utm_medium for paid campaigns by default will be “CPC”. For free traffic it will be “referrer”.

If you're already sending us URLs with tracking parameters through the Feed, we will add the new tracking code at the end, making your analytics software read and use these last values. Keep in mind that the referrer is not custom and will continue being Thribee.

Trovit campaigns:

Trovit tracking campaigns remain the same as always. 

Referral: Trovit 

Utm source: Trovit

The utm_medium for paid campaigns and free traffic by default will be “CPC”. 

If you're already sending us URLs with tracking parameters through the Trovit Feed, we will add the new tracking code at the end, making your analytics software read and use these last values. Keep in mind that the referrer is not custom and will continue being Trovit.

You can define your own traffic tracking parameters for Trovit free traffic in https://partners.trovit.com/index.php/cod.tracking_traffic

Take into account that you can customize the utm_source, utm_medium and the utm_campaign parameters in your campaigns tracking for both Trovit and Mitula at the bottom of the campaign form.

If you have any doubts, don’t hesitate to contact your account manager.