Choose your segmentation criteria

At Thribee, you can create a campaign for all the content you have available and then supplement it by promoting a specific sub-set of you content, ensuring the optimal use of your investment.

All Content

When you set your Manual CPC campaign, if you target all content (Premium campaign), the algorithm pushes all ads under the same conditions (same CPC and budget) in order to reach the volume of clicks. 

It's always a good idea to promote all your content, making sure you have all covered, before segmenting your campaigns.

Specific content

Once you set your Manual CPC campaign, if you target specific content (Segmentation campaign), you can set a specific CPC and budget for different segments of content, creating different campaigns, congruently with the relevance and the business impact of each one. This way, you can give some ads an extra push!