Track your results

How can I identify traffic coming from Thribee?

Traffic tracking allows you to identify traffic coming from Thribee more accurately in your analytics software.

The tracking consists of parameters that are appended onto each of your ads' URLs. If you're already sending us URLs with tracking parameters through a feed, we will add the new tracking code at the end, making your analytics software read and use these last values.

In order to add this parameter to your ad's URL you should evaluate the following situations:

Campaign Traffic Tracker

You can add a different traffic tracker for every different campaign. In order to do that, you should go to Thribee → Campaigns → Edit campaign

 

Benefits of implementing the Thribee conversion tracker

 

Mobile Traffic

The mobile tracker is by default the same as the desktop tracker.

If you want to track mobile traffic separately, you should edit the tracker within the campaign settings: Thribee → Campaigns →  Settings → Edit campaign

 

Global traffic tracker

You can also add a tracker for ads that are not included in campaigns.

In order to add this tracking code, go to: Thribee → Tools → Traffic tracking

 

Conversion Tracker

It’s a useful free tool for our partners that allows to track, report and improve the campaigns' conversions.

Our services are CPC based but CPL oriented with the conversion tracker data.

Technically, it’s a pixel Javascript code that you insert across the entire website to track and report conversions.

It’s unique per client and you can find your code in Thribee: Tools -> Conversion Tracker.

All info about the installation of the pixel can be found here.

You will need to insert the code in every page where you want to track a conversion, so remember to include your Mobile sites as well!

 

Benefits of implementing the Thribee conversion tracker

After installing the Thribee conversion tracker on your pages, you can not only see how your campaigns are performing in terms of conversion rate and effective CPL, but you will also be able to analyze how your content is working for different dimensions. Go to Segmentation Insights in your Thribee Account.

This way, you will be able to optimise and maximise the potential of your campaign, focusing the investment on top performing ads.

• Increase your ROI

• Save time sharing data as it will be sent to us automatically

• Receive automatic opportunities and suggestions from our Thribee Intelligence System

• Maximise the volume of conversions

• Optimise your campaign respecting your target CPL

Here is an Example:

You have segmentation campaigns for listings in Madrid and Barcelona, both receive a huge volume of clicks, but CPL is too high.

You could easily see that, for example, Valencia, Pamplona and Alicante have a higher CR and receive a higher volume of leads compared to listings from Madrid and Barcelona. And that For Sale listings are performing better than listings For Rent.

The overall performance of your traffic could be improved by:

• Setting up new campaigns for Valencia, Alicante and Pamplona

• Assigning a lower CPC to the Barcelona For Rent sub-campaign: volume might be lower, but CPL will most probably improve

• Assigning a higher CPC to the Barcelona For Sale sub-campaign: volume of this campaign might increase at your CPL goal

 

Export reports to CSV

You can export the campaign data from your platform to CSV. Go to Campaigns → Performance and click on Export data to CSV, on the right, below of the graph.

 

You can export the following daily data of the time range you decide: CPC, clicks, cost and conversions, conversion rate %, etc.

 

Why is there a discrepancy in leads number between my Thribee account and tracking platform (Google Analytics for example)?

In some cases there might be a discrepancy in the number of leads between your Thribee account and your tracking platform, such as Google Analytics.   

There are generally 3 main reasons why you may experience this:

1. Different conversion types:

• Total conversions: all conversions that have occurred regardless of the time window between the click and conversion.
• Direct conversions: conversions that have occurred in a window of a maximum time of 30 minutes between conversion and click.
• Assisted conversions: conversions that occur 30 minutes after having clicked in our sites and within a 30 day conversion window. Users may leave the site, then return and convert.  

What will be displayed in Partner Dashboard:

We are showing only direct conversions. The aim is to be closer to how you measure conversions in your Analytics Partner. Please consider that there is a part of conversions that we are not showing but probably they are still being generated.

2. If a user cleans the cookies, we may lose information for future conversions.
3. Attribution Model used

An attribution model is the rule that determines how the contribution for conversions is assigned to channels in the user’s conversion paths.

A channel can play three roles in a conversion path:

1. Last interaction is the interaction that immediately precedes the conversion.
2. Assisted interaction is any interaction that is on the conversion path but is not the last interaction.
3. First interaction is the first interaction on the conversion path; it's a kind of assisted interaction.

For example, the Last Interaction model in Analytics assigns 100% credit to the final touch points channel (i.e. Trovit) that immediately precede sales or conversions.

On the contrary, the First Interaction model assigns 100% credit to touch point channels that initiate conversion paths (i.e. Adwords).

The Assisted interaction model or mixed, will assign different credits to channels, depending on the contribution given to the conversion and your corporate data philosophy.

As mentioned before, Thribee will count all the conversions that have occurred in a window of a maximum time of 30 minutes between the conversion and the click.   

Depending on the attribution model you are using in Google Analytics or other tracking platform, the volume of conversion may differ from the figure displayed in Thribee.

 

Clicks vs Visits - Why the discrepancy?

If you are looking at Google Analytics, or other tracking systems, and wonder why there is a discrepancy between the number of clicks from Thribee and the number of visits (also called sessions), below you will find the answers.

But before we explain the difference, it is important to remember that clicks and visits are not the same metrics so they really shouldn’t even be compared.

“Clicks” represent the number of times a visitor clicked your ad, whereas “Visits” reflect the number of unique sessions initiated by visitors to a site.

Having said that, why might the two figures not match?

There are four common reasons:

1. A user may click on your ad more than one time during the same session.

This means that more clicks will be recorded as a single visit in your Analytics.

Example:

00:00:01 - 1 click on your ad in Trovit -> 1st session

00:22:05 - 1 click on your ad in Trovit -> 1st session

Total: 2 clicks - 1 session

• Sessions timeout after 30 minutes

When using Google Analytics, sessions are timed out after a period of 30 minutes, so if someone clicks an ad before during the first session (30 minutes) and then clicks on another ad after the session time out, clicks will be associated to two different sessions.

Example:

00:00:01 - 1 click on your ad in Trovit -> 1st session

00:32:05 - 1 click on your ad in Trovit -> 2nd session

Total: 2 clicks - 2 sessions

• A visitor may click an ad but stop the page from fully loading

This might be done by a visitor navigating their way to another site, hitting the ‘back’ button, or hitting the ‘stop’ button. This means that Thribee registers a click but Analytics tracking code is unable to execute and send the tracking data to the relevant servers.

• Your site is not reachable

If your web is offline, the click from one of our sites will not be registered as a session, as the user couldn't land on your ad page detail.  

Example:

00:00:01 - 1 click on your ad in Trovit -> 0 session

Total: 1 click - 0 sessions

 

Discrepancy is Not an Indicator of Traffic Quality

As search engines, Trovit and Mitula have the capability to generate new search results and more links to destination sites for a user.

Over the course of each search session, a search engine can send the same user to a destination site multiple times if the destination site has multiple search results matching the user’s query. Therefore the more effective we meet the needs of our users, the more efficient we are at channeling traffic to our clients in a short period of time.

Furthermore, at the same time, we are also channeling quality traffic of users who are further along the conversion funnel to destination sites.

By qualified traffic, we mean users who have serious intentions and have a high probability to convert into a lead: according to our internal statistics, users who search more actively in one session are users with clear intent and are closer to the end of the conversion funnel.

It is also important to remember that no tracking system is 100% accurate and this is why Google states that Analytics should be used for trends and not necessarily as hard data.

There are more suitable metrics for measuring quality of traffic, such as Conversion Rate (CR) and Cost per Lead (CPL), which are more direct indicators of return on investment (ROI) on traffic acquisition.