Campaign Objectives

Are you looking for the biggest amount of traffic to your website or would you rather focus on the best performing traffic? Would you like to increase the amount of leads for your content? Whatever your goal, our campaign objectives cater to your needs.

Please note that it is not necessary for all your campaigns to have the same objective. For example, you may run a Lead Generation campaign for a subset of your listings and combine that with a Maximize Conversions campaign for the rest of your traffic.

These are the available objectives on Thribee right now: Lead Generation, Maximize Conversions and Clicks.

Lead Generation

Whenever a user clicks on a listing that belongs to a Lead Generation campaign, they will be taken to a detail page on one of our aggregators (Trovit / Mitula / Nestoria / Nuroa), where they will be able to generate a lead. You will be charged per click-in to this detail page.

Leads always contain the name and telephone number of the user. They may also contain optional information, such as their email address and a message.

You have two options available to receive the leads:

• Webhook (real time). Think of webhooks as a simpler version of an API: whenever a new lead is generated, we send it to you automatically and in real time. You just need to tell us which endpoint you want to receive the lead on. Webhooks can be configured here.
• Download from Thribee (on demand). You may also download leads using the Export Leads button in our dashboards. Keep in mind that it may take up to 2 hours from the time a lead is generated until it can be downloaded using this method.

Lead Generation campaigns are available for Homes clients only.

Maximize Conversions

The focus of Maximize Conversions campaigns is the performance of the traffic we send your way, as we use Machine Learning and AI to optimize their conversion rate. Every time a user clicks on a listing that belongs to a Maximize Conversions campaign, they will be redirected to your website and we will charge you for that visit.

To be able to do this, we need you to install our Conversion Tracker in your website. This will allow us to learn from the performance of our Thribee campaigns and use it to optimize their conversion rate. Click here to learn more about the Conversion Tracker.

Maximize Campaigns are available for some Homes and Cars clients. Please reach out to your Country Manager if you would like to test them.

Clicks

We recommend using Clicks campaigns if your aim is to receive the biggest amount of traffic for your entire feed or a subset of it.

Whenever a user clicks on a listing that belongs to a Maximize Conversions campaign, they will be redirected to your website and we will charge you for that visit.