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Campaign Name
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This is where you enter a campaign name. You should choose a name that clearly describes the theme of your campaign so that you can easily find it in your account. |
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| Choose a brand | You'll need to set a site for this campaign: Trovit or Mitula sites (which include Mitula, Nestoria and Nuroa) |
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Segmentation Criteria |
Choose whether you want to promote all your content or if on top of that you want to promote a specific set of your ads in this campaign. We suggest you first create a campaign for all your content to ensure maximal exposure, and then segmented campaigns. |
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Audience |
Choose your user target. Audience solution helps advertisers to maximize their investment, segmenting users in targeted groups based on defined criteria. Thribee allows to segment different groups of users by various criteria: Geolocation, New Audience, Returning Users, Retargeting Users. This feature is only available for Trovit campaigns. |
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Bid Setting |
The CPC is the cost unit that you pay each time a user clicks on a snippet of one of your ads and reaches your website for more details. This is the criteria on which the visibility allocation is based. You are required to choose daily or monthly budget. |
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Delivery Setting |
Standard: Standard delivery will distribute your ad spend as evenly as possible through the lifetime of your campaign. Accelerated: Accelerated budget delivery will spend your budget as fast as possible |
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Start and end date |
Specific time period for a campaign. |
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Tracking |
Campaign Traffic Tracker: You can add a different traffic tracker for every campaign. Mobile Traffic: The mobile tracker is by default the same as the desktop tracker. Global traffic tracker: You can also add a tracker for those ads that are not included in your campaigns. Conversion Tracker: It’s a useful free tool for our partners that allows them to track, report and improve the campaigns' conversions. |
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