Actively Searching Users

Not all users are at the same point in the search process of finding the perfect home, new job or different car. There are users still doing research about the market and there are others that are already evaluating options and contacting ads.

Thribee's Actively Searching Users allows you to target those users that have already started their search process. They are in-market audience closer to convert than users that just started their search process.

This is a feature only available for Trovit.

How the Actively Searching Users Segment works

Actively Searching Users is a segment that allows you to bet on the more active users. They are doing more searches, they are more engaged with our sites, alerts and notifications, and therefore visiting more ads and doing a higher volume of conversions. 

Our algorithms detect Actively Searching Users and allow you to target directly this segment of users that are already visiting your ads or your competitors' content. 

Actively Searching Users benefits

Actively Searching Users segmentation can help you:

- Drive incremental conversions, reaching those users that are actively searching.

- Help you drive incremental traffic, reaching those users that are more active.

- Maintain or gain your leadership in the market: Use Thribee as a marketplace to win competitors. 

Easy to activate 

1. Go to create a "New campaign" in your Thribee platform and choose the Trovit brand. Inside the “Audience” section you will find "Actively Searching Users".

2. Just check on the “Actively Searching Users” option and it's done!

After the campaign is created, you’ll start receiving traffic the following day.

Keep in mind that Actively Searching Users is a feature available only for Golden Partners. To know more about our Partners Plans, check this article or contact us!

Actively Searching Users insights

Do you want to know how your traffic, that would be targeted as Actively Searching users, is interacting today with your content? Visit Thribee's Audiences Dashboard and discover more about your traffic that could be retargeted. 

Tips and Recommendations

• We advise you to set a higher CPC in the Actively Searching Users campaign than in the rest of your premium or content segmentation campaigns.
• You can combine Actively Searching Users with other User Segmentation or Content Segmentation criteria. Beware that if you segment too much, you will probably end up with a universe too small to generate a significant impact.
• Combine your Actively Searching Users campaign with your current campaigns. Actively Searching Users works as a companion to another existing campaign. Some users need more than a visit to start being in-market and some don't. In order to target this traffic as well, we recommend you to have a fallback campaign. If you don’t have fallback campaigns, probably your traffic from our aggregators will significantly decrease.
• To have access to this functionality you need to be a Golden Partner. To know more about our Partners Plans, check this article or contact us!

Go to your New Campaign section and start making the most of Thribee's audience targeting!