New Audiences

To increase the public that visits your website is one of the main KPIs for a lot of companies.

To get fresh visitors to your site helps you expand your brand awareness and give you the chance to reach new potential customers.

Month over month we at Thribee send traffic to your website. Some of these visitors we send you are new to your website, and some of them, we've already sent them there before.

With New Audiences in Thribee, you can create campaigns focused on capturing new visitors to your site.

Note: This feature is exclusive to Trovit campaigns.

How does New Audiences work

New Audiences is a cookie-based technology that allows you to specifically target users that have never visited your site from our aggregators. The traffic from this campaign will be composed by users that our aggregators send to your portal for the first time.

They might have already seen your ads (impression) but they have not interacted with them yet (they haven’t clicked on your ads from our aggregators).

With New Audiences, you will be targeting new users for you, increasing the chances to receive more new visitors for you coming from our aggregators.

The possibility to target new users allows you to define commercial actions that maximize contact with the user and increase the value of your campaigns

New Audiences benefits

• Focus on your business objectives: New Audiences give you more flexibility to create campaigns according to your growth objectives. 
• Invest where it matters: Dedicate a specific budget and CPC to increase your new users base.
• Conquer specific niches: Get new users that, in addition, haven’t interacted with a specific part of your content. For instance, target new users that have never interacted with your content from the state of California.

New Audiences Insights 

Do you want to know more about the current volume of New Audiences you are receiving from our aggregators and how are they performing? Visit Thribee's Audiences Dashboard and discover more about your New Audiences.

Easy to activate 

Just log in to your Thribee account and create a new campaign.

Select the Trovit brand and then, inside the “Audience” section you will find "New Audiences".

To create a New Audience campaign you need to create a dedicated campaign in Thribee and just check “New Audiences”.

You don’t need any development by your side.

After the campaign is created, you’ll start receiving traffic the day after.

Keep in mind that New Audience is a feature available only for Golden Partners.

Tips and Recommendations

• We asure you that the users you'll receive with a New Audiences campaign have never visited you from our aggregators before. That means that it could happen that you receive users from your New Audiences campaign that have already visited your site coming from other traffic channels, but never from our aggregators.
• We recommend you to set a higher CPC in the New Audiences campaign than in the rest of your premium or content segmentation campaigns.
• You can combine New Audiences with other User Segmentation or Content Segmentation criteria. Beware that if you segment too much, possibly you will end up with a too little universe that will generate insignificant impact.
• Combine your New Audiences campaign with your current campaigns. New Audiences works as a companion to another existing campaign: once users cease to be new, make sure to have fallback campaigns to continue targeting them. If you don’t have fallback campaigns, probably your traffic from our aggregators will significantly decrease.
• Keep in mind that New Audience is a feature available only for Golden Partners. To know more about our Partners Plans, check this article or contact us!

Go to your New Campaign and start making the most of Thribee's audience targeting!