Best practices when creating audience campaigns

Here you'll find some good practices to keep in mind when creating Audience targeting campaigns in Thribee. This is a feature exclusive to campaigns in Trovit.

- Set a higher CPC in Audience campaigns than in Premium or content segmentation campaigns. Audience campaigns usually target very specific segments of users and content. In order to be sure you are winning the bid, set a higher CPC in your audience campaigns that in the rest. 

- Combine audience campaigns with other segmentation and premium campaigns: As audience campaigns target really specific segments of users, we highly recommend you to set other segmentation campaigns and a generic premium one in order to have traffic enough to reach your business objectives.

- Beware not to set up a campaign that is too narrow. Mixing targeting options you could end up having an exceedingly targeted campaign that will impact a low segment of users. Those campaigns could end up having a low impact. Our recommendation is to segment your campaigns but with segmentation criteria not too narrow. 

- Some of the segments require to have the Thribee conversion Pixel installed. As some of the segments are especially focused on getting conversions, you need to have the Thribee tracking PX installed. In order to do so, you can follow this simple guide.