Returning Users

Finding the perfect flat, your dream job or a new car is not something people can do overnight. 

Users come to our sites several times until they find what they needed. Those users have already started their search process, so they are in-market users that are still searching what they are looking for.

Thribee's Returning Users audience targeting segment allows you to target those users that have already come to our aggregators once and that have interacted with some of your ads. So, when you create a Returning Users campaign you are targeting the users returning to your website.

This is a feature only available for Trovit campaigns.

How does Returning Users work 

Returning Users is a cookie-based technology that allows you to specifically target users that have already visited your site coming from our aggregators. So, the traffic from Returning Users campaigns will be composed by users that have visited your website at least once. 

When a user has clicked once on your ads, we'll detect he/she is not a new user for you anymore, and can be a potential returning user for you from that moment on. If you have a returning user campaign active, your bid will apply next time this user returns to our aggregators and, if your bid is competitive enough, you'll have more chances to target that person. 

Returning Audience benefits 

• Bet on users closer to convert and take advantage of their potential. 
• Leveraging real-time data based on user behaviour: This segmentation criteria helps you to present your offer to those users interested in your products and services.
• In-market audiences segmentation can help you drive incremental conversions, reaching those users that are actively researching and are interested in what you are offering.
• Maintain or gain your leadership in the market, using Thribee as a marketplace to win competitors.

Easy to activate 

Just log in to your Thribee account and create a new campaign.

Choose Trovit brand and then, inside the “Audience” section you will find "Returning Users".

To create a Returning Users campaign you will need to create a dedicated campaign in Thribee and just check the option “Returning Users”.

You don’t need any development from your side.

After the campaign is created, you’ll start receiving traffic the day after.

Keep in mind that Returning Users is a feature available only for Golden Partners. To know more about our Partners Plans, check this article or contact us!

Returning Users Insights 

Do you want to know more about the current volume of Returning Users you are receiving from our aggregators and how they are performing? Visit Thribee's Audiences Dashboard and discover more about your Returning Users.

Tips and Recommendations 

• We recommend you to set a higher CPC on the Returning Users campaign than in the rest of your premium or content segmentation campaigns. If you have doubts about how to set a competitive CPC.
• You can combine Returning Users with other User Geotargeting Segmentation or Content Segmentation criteria. Beware that if you segment too much, possibly you will end up narrowing too much, which will generate an insignificant impact.
• Combine your Returning Users campaign with your current campaigns. Returning Users works as a companion to another existing campaign: Be sure you target the rest of your traffic with other campaigns. If you don't, you'll just bet in the case a user is returning for your website, but you'll lose the chances of targeting new users, so your returning users' traffic will end up decreasing. In addition, if you only have a Returning Users campaign active, your overall traffic will significantly decrease for the same reasons. 
• Keep in mind that Returning Users is a feature available only for Golden Partners. To know more about our Partners Plans, check this article or contact us!

Go to your New Campaign and start making the most of Thribee's audience targeting!