Campaign combination

Campaigns can also be combined; after creating a campaign for all your content, try promoting different sets of Ads at different levels of intensity, determined by different CPCs and budget.

If some ads are included in more campaigns, they will be advertised in the campaign with the highest CPC, with a correspondent visibility and priority. Take that into account when you are structuring your campaign and interpreting results.

There are two dimensions in the Premium Ads Solution’s campaign structure:

• Content: choose which ads to promote in each campaign or promote all your ads
• Audience: choose your user target

Using both dimensions allows you to reach a very specific niche. However, it may also mean your ads will be shown to fewer users, and receive less clicks and/or leads.

Our recommendation is to first activate a basic campaign including all ads and targeting all users, and secondly refine them based on performance data, adding segmentation campaigns afterwards. To ensure the best use of your resources, work on a personalised strategy with your account manager.