What is going to happen to my previous campaigns in Trovit and Mitula?

In Thribee you'll find your previous campaigns from Trovit and Mitula. Your campaign settings will be the same you had until now, no changes will be applied. If you only had campaigns in one of the brands, they will also remain the same. No extra campaigns will be added.

You will also have access to all your previous history data from Trovit campaigns if you were using Trovit Partners before. And you'll have data from your Mitula campaigns from January onwards if you have campaigns in it.

How do I manage my campaigns in Thribee?

Thribee allows you to create, edit and track campaigns, in both Trovit and Mitula to maximize your results. To do so, you only need to create a campaign (one per brand), and start receiving traffic in about 24 hours.

With Thribee you’ll be able to keep track of your results in real-time and make adjustments to refine your campaigns.

Also in Thribee you have different content and audience segmentation criteria available for Trovit and Mitula campaigns.

You can define a different CPC by device for both Trovit and Mitula.

On top of that, you can profit from having a global view of all your campaigns in Trovit and Mitula sites so you can identify opportunities amongst them, like moving budgets from one to another in order to place your investment where it matters most.

We strongly suggest you work on a strategy with your account manager to make sure you make the most of your budget and unleash the full potential of your content.

If you have any more questions about Thribee, please contact your account manager and they will happily provide you more specific answers.